Now, it’s become an entire (increasingly less niche) niche of the industry. Also the introduction of more mainstream examples of FUI has made it easier for viewers to reference and appreciate its effectiveness as a communication device.” “I think some of it is awareness, people have gotten used to technology being part of our lives and understand it better. “There’s been a huge increase in TV and film,” Yuen says. Its development has been generated by two drivers: new technology to represent and new technology to help with the representation. Over the last fifteen years, FUI has skyrocketed, continually upgraded. “It’s basically user interfaces designed for fiction, examples of this can be seen in anything from films, video games, to concept cars and future vision projects,” Jono Yuen, author of “ FUI: How to Design User Interfaces for Film and Games,” says. What, though, if in your narrative setting-in either a future or a fictional universe-there wasn’t an app for that just yet?Įnter FUI – known variably as Fantasy, Fictional or Fake UI-imagined interfaces used in the world of entertainment. Since, as the age-old adage goes, art imitates life film and TV set in the present had to represent characters using apps on their phones for the very first time. Equally, UI has in some way been around since computers first booted-up and UX was coined in 1993 by Apple’s Donald Norman to describe the increasing interactivity of software.įor the first time, though, apps had become mainstream and designed for small screens, integrated into our everyday experience. Of course, apps weren’t entirely new they’d been envisaged by Steve Jobs exactly fifty years ago at the 1983 International Design Conference and mobile games stem from 1994, when a form of “Tetris” was pre-installed on the Hagenuk MT-2000 phone. Form and function were far less important than fun who cared about poring over a spreadsheet on an Excel port when your phone could suddenly pour a pint, turn into a harmonica or answer whether it’s light or dark outside?Īs hyperactive developers applied themselves to making a quick buck, designers were getting to grips with mastering new approaches to User Interface (UI) and User Experience (UX). Within just a year of opening up shop, its digital shelves were stacked with over 100,000 software packages. Fifteen years ago, Apple’s The App Store was officially opened with a tagline to boot: “There’s an App For That”.
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